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Florenza Jewelry

 

1940 - 1981

Dan Kasoff started producing jewelry in the early 1930's. The Florenza name was first used in the late 1940's and the company ceased operation in 1981.

Based in New York City, their designs resemble old Victorian and Renaissance Revival jewelry and always exhibited quality workmanship and materials. Not all Florenza jewelry was marked and the designs varied. They made jewelry for companies including Weiss, Kramer, Coro, Capri, Carnegie 

and many others.

 

Kaywin Novelity New York, NY

Kaywin Novelty was the company Dan Kasoff started in the 1930's with partner Marty Weiner. This was prior to starting the Florenza Company which was named after his wife Florence.

 

They started marking jewelry as follows:

Started marking items Florenza - 1949?-1950

With the copyright mark - 1955-1981

They also used the gold foil hang with the name "Florenza"
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PICTURED ABOVE IS THE MOST SUPERB,
VINTAGE "FLORENZA (C)"
 SIGNED BRACELET, DEPICTS LOVELY,
 FAUX MOONSTONES THAT REFLECT,
 A SPECTACULAR MUTED SHADE OF PINK,
 IN THE LIGHT. HAS A GOLDTONED FILIGREE
LEAF DESIGN, WITH CLEAR RHINESTONES &
 BEADS OF WHITE WITH CLEAR RHINESTONES.
(back shows one tiny bit of wear on each connection)
 Excellent otherwise.Still has the "WOW FACTOR."
item#015024 SOLD
 MEASURES,
 1/2" WIDE BY 6-1/4" LONG.